Ui / ux DESIGNER

Bringing a user centred approach and design based decisions to the table

Hi, i’m joe and i design useful and engaging experiences

Hi, I’m Joe, a UX designer, based in the north-east of Scotland. I have a background in web development and a passion for creating intuitive, engaging digital experiences. With a strong foundation in both design and development, I understand how to bridge the gap between user needs and technical feasibility. My approach is rooted in user research, accessibility, and interaction design, ensuring that every product I create is both functional and enjoyable to use.

Featured work

eVALUation of tiktok’s creator tools

    • Project Overview: This case study explores TikTok’s current features and tools for creator growth, analyzing their effectiveness in helping creators stay on top of trends, track engagement, and collaborate with others.

    • Research & Findings: User feedback from surveys and interviews highlighted pain points such as confusing analytics and difficulties tracking trends, which informed design improvements like a simplified dashboard and an AI-powered trend hub.

    • Solutions & Recommendations: Based on user research, the project recommends a more intuitive analytics interface, personalised trend suggestions, and a creator collaboration tool to gain better connections with brands and creators.

  • This was a solo University project. I conducted user research, analyzed feedback, and created design solutions, including the simplified analytics dashboard and creator collaboration tool.

Game developer landing page concept

  • A landing page concept for a fictional games development company.

    The Project consists of a Figma UI design which was then turned into a responsive website.

  • UI Designer / Front End Developer

EcoEats hONOURS PROJECT

  • 14 Weeks

    EcoEats is a mobile application designed to reduce household food waste by helping users track their ingredients, discover recipes based on available food, and adopt more sustainable consumption habits. The app integrates inventory management, expiration alerts, meal planning, and gamification elements to encourage user engagement.

  • As the UX Designer & Researcher for EcoEats, I was responsible for conducting user research, competitor analysis, and usability testing to inform the app’s design. I developed the UI/UX design in Figma, ensuring an intuitive experience. Furthermore, I designed the gamification strategy, integrating engagement-driven features to encourage food waste reduction. My role also involved iterating on user feedback, refining the app’s features, and ensuring it met both usability and sustainability goals.